“The graphics are helpful.”
“What’s this drag and drop feature?”
“Cool! I didn’t know you could scan and deposit your checks from an iPad® or mobile device using Navy Federal’s mobile apps.”
These are just a few of the comments we received from participants on iPad Day – our in-branch event to promote Navy Federal’s first-ever application for iPad. We set up shop in branches located in five of our higher member population areas: Lynnhaven (Virginia Beach, Va.), Washington Navy Yard (Washington, D.C.), Mission Valley (San Diego, Calif.), St. John’s (Jacksonville, Fla.) and Germantown (Germantown, Md.).
The moment we brought out the iPads the excitement began. Everyone wants to play with the iPad! So we welcomed them to have fun with features like the scan deposit function and built-in calculator. The excitement was amped up even more when we revealed they could enter into a raffle to win a $350 Navy Federal Loyalty Card to put towards their own iPad Mini®!
We had so much fun spending time with our members and showing them the cool new features that we didn’t want the day to end! We could tell they were into it too when they sat down at the booth to read the financial articles and check out the latest blog posts. People tend to spend more time on iPads than on any other mobile device and this was clearly true on iPad Day. We had a great time introducing our members to our new app, and in turn getting to know our members! For them, it is more than a convenient banking tool – it’s a connection to membership.
Download our app today on your iPad by clicking here: https://itunes.apple.com/us/app/navy-federal-credit-union/id370811491?mt=8
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