Welcome back to Ask the Expert! In the last few episodes, we’ve discussed how you can use social media to enhance your business. In this video, we continue the conversation with business expert Jim Salmon, Navy Federal’s Vice President of Business Services, and Michael Toner, Manager of Social Media for Navy Federal, and discuss how you can use paid social advertising to reach customers.

We offer tips for helping your business get started with paid social advertising and chat about the power of geo-targeting.

Did you miss our last episode? You can check it out here.

Feel free to share your own tips, or even a paid social advertising success story, in the comments section below. If you have any questions or would like to learn more about a certain topic, let us know by commenting below and we’ll address it in the next Ask the Expert video.

Social Media Tip:

When planning your paid social media strategy, always start with establishing a budget and figuring out your targeted demographic.