Every time I speak or work with a client I am asked for examples of financial companies who are successfully marketing to, selling to, and retaining female clients. Well here you go. Navy Federal's digital [...]
About Holly Buchanan
Holly Buchanan is the CEO of Buchanan Marketing LLC, a consultancy specializing in marketing to and selling to women. She is the author of Selling Financial Services to Women, and the co-author (along with Michele Miller) of The Soccer Mom Myth – Today’s Female Consumer: Who She Really Is, Why She Really Buys.