It’s a new year, and with that comes the opportunity to start fresh, update stale practices or take your business to the next level. In this video, business expert Jim Salmon, Navy Federal’s Vice President of Business Services, and Michael Toner, Manager of Social Media for Navy Federal, discuss social media as a way to fulfill a small business’s marketing needs.

Why? Well, first off – it’s cheap. It’s also easy to use. Have a smartphone? Perfect, you’re already connected with a touch of a button.

After viewing the video, let us know in the comments section below how you plan to use social media for your marketing needs. If you’re already connected and engaging with your customers on the platform, feel free to share your tips with others.

If you have follow-up questions or would like to know more about a certain topic, let us know in the comments section below and we’ll address it in the next Ask the Expert video.

Social Media Tip:

Make sure to engage with your social media fans on a regular basis by thanking them for compliments, answering their questions and providing them with information they’re looking for.